More than a one fourth of U.S. Facebook has added three new options for suppliers, announcing its expanded store sales marketing, tabs for Canvas, and product categories for dynamic ads, all targeted at enhancing mobile and offline conversions. Greg Sterling requires a look at some of the details. Sky News reports that Twitter has plans to ban advertisements for cryptocurrencies eventually, token sales, and initial coin offerings (ICOs), in a move that could follow similar policies implemented by both Facebook and Google this year. Amazon and Snapchat are among the firms making faster-than-expected gains into Facebook and Google’s substantial shares of digital ad spending, according to new data.
Combining artificial cleverness with big data can be an unbeatable method of B2B marketing, and Larry Myler will take an in-depth understand this powerhouse combo. Investment in programmatic adtech among B2B marketers has increased due to better predictive analytics and attribution and improvements in data management, and Chitra Iyer examines six reasons why.
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Question-and-answer service Quora has added a feature allowing marketers to target its users by e-mail, with its new List Match Audience revise recently announced, expanding on the firm’s advertising platform. Jess Nelson has details. After graduating from … Read more