You may have heard (or read) someone saying: “Don’t opt for Wix, their SEO sucks”. So we decided to completely check the ins and outs of Wix’s SEO and let you in on our findings. We’ll also show you where we identified weaknesses (for several types of projects even we would advise against using Wix).
Note: If you are searching for a complete guide on all the Wix SEO features, please check them here. But first… where does Wix’s bad reputation result from? It really is true that, at first, suggesting Wix for SEO was difficult. They just had way too many conditions that made competing in Google, and other search engines, difficult. An awful URL structure. 9). This isn’t SEO friendly in any way. Adding and features (alternative text for images) wasn’t possible.
But now this is also a thing of days gone by. The blog… well, your blog used to be a complete catastrophe as you could not optimize the name tag, the URL or the meta-description of your content. But Wix too set this during 2016. Also, back in the day, Wix was based on the Flash technology, which were harmful to SEO, and After all bad really. All these SEO issues that Wix had, sank its reputation. However, we should say they’ve been working hard and, in 2016, they finally swept up with the best site constructor options for SEO.
In 2019, they even added several advanced SEO options like Canonical Full and URLs Results, making Wix a pioneer for website contractor SEO. It’s worthy of talking about that Google (through their mature employee, John Mueller) has mentioned, “WIX websites work fine in search”. Moreover, Rand Fishkin (a well-known SEO advocate and co-founder of MOZ) is just about the Wix SEO hero in a Wix marketing campaign to boost their SEO reputation. Recently, they started yet another SEO competition called Wix Lovers by Wix Haters. Why do some projects neglect to achieve their SEO goals?
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The Wix SEO Wiz tool will (supposedly) help you get your on-page SEO right. After trying this tool, we have to say that it is an OK free add-on, but you shouldn’t completely rely onto it to control your SEO strategy as it only helps with basic positioning factors. If you are seriously interested in SEO, it’s better to use other tools (e.g. SEMRush or Ahrefs) and read our guide.
Over the years we’ve received reviews from many website builder users (Wix and non-Wix) complaining about their poor SEO results. In our experience, this is mostly due to a lack of strategy…no criminal offense. Thin content: Google desires to provide their users with the best content available. If your content isn’t better than the current top 10 results, there is certainly hardly any chance that you’ll make it to the first-page search results. Image-based content: Search engines aren’t yet ready to understand images. Avoid adding text on your images, Google won’t have the ability to understand, and index, that content.
This is more common than you’d think. Poor on-page optimization: Sometimes we came across websites with bad SEO marketing issues (e.g. missing title tags, unusual URL brands, etc). Insufficient keyword research: What would you like your articles to rank in search engines for? Ideally you should find keywords with low competition and good volumes of traffic to boost your web pages for. Bad competition assessment: There are some niches where it will be very hard to rank well. For instance, the keyword “auto insurance companies” is extremely competitive and it’s not practical to believe you’ll make it with out a blank check to invest on SEO.
If you are feeling a little lost with SEO and want to learn (or refresh) the basics, you can examine out our SEO guide. But also for those Doubting Thomases out there, let’s check the most important on-page SEO features and how Wix approaches them. 2.jpg/). This is especially interesting for the websites worried about, which makes it in Google images. If you are planning to use their multilingual system, be aware that it’s not the greatest for SEO – other tools like Webnode (read review) are much advanced.
The main concern with Wix would be that the URLs are the same whatever the language. Wix’s SEO is okay for most website projects absolutely. You might not have access to the.Sitemap or access and you also can’t create canonical tags, but those are extremely specific features that you should only touch if you really know what you are doing.
Chances that you’ll screw up something are higher than making an improvement. Most of the right time you’ll be struggling with keyword decisions, content, link buildings, etc. These are the plain things that have the biggest impact. So…is Wix SEO good or bad? Hopefully, after scanning this post you have a clearer idea of what things to expect, and what never to, from Wix’s SEO. In most cases Wix covers the basics (and more) of the SEO options that regular sites need.