More than a one fourth of U.S. Facebook has added three new options for suppliers, announcing its expanded store sales marketing, tabs for Canvas, and product categories for dynamic ads, all targeted at enhancing mobile and offline conversions. Greg Sterling requires a look at some of the details. Sky News reports that Twitter has plans to ban advertisements for cryptocurrencies eventually, token sales, and initial coin offerings (ICOs), in a move that could follow similar policies implemented by both Facebook and Google this year. Amazon and Snapchat are among the firms making faster-than-expected gains into Facebook and Google’s substantial shares of digital ad spending, according to new data.
Combining artificial cleverness with big data can be an unbeatable method of B2B marketing, and Larry Myler will take an in-depth understand this powerhouse combo. Investment in programmatic adtech among B2B marketers has increased due to better predictive analytics and attribution and improvements in data management, and Chitra Iyer examines six reasons why.
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Question-and-answer service Quora has added a feature allowing marketers to target its users by e-mail, with its new List Match Audience revise recently announced, expanding on the firm’s advertising platform. Jess Nelson has details. After graduating from a pilot program, Pinterest is moving out its “Shopping Ads” advertising platform, getting more ad types and advertising campaign management features to merchants in the comiung a few months. Product showcase and catalogs items which can be shown in framework are among the program’s new offerings.
With the release of an experimental app called Just a Line, Google has managed to get possible to produce and tag 3D graffiti in augmented truth, paving the real way for some potential creative marketing uses. A new Facebook pilot initiative that hopes to both drive fan engagement and boost income for creators has been announced, allowing an “In App Purchase” label in the App Store and on Google Play. Week Make sure to check in next, when we’ll be sharing all new marketing news tales, or you can follow us at @toprank on Twitter for further timely daily information even. Also, don’t miss the full video summary on our TopRank Marketing TV YouTube Channel.
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