Most inbound marketers aren’t using only one social network. They’re using, like, five. With the entire social media platforms available to us, nonetheless, it additionally becomes extra and more difficult to present a cohesive message throughout all the channels. One factor that we’ve observed — and struggled with ourselves — is that the expertise from one social network to another can really feel really disjointed.
And I’m certain that’s not the model expertise most entrepreneurs hope and dream for his or her fans and followers. So, we’ve put collectively a listing of corporations which were doing an amazing job at sustaining a constant brand expertise on all of their social networks. If you are struggling with this consistency problem in your social networks, hopefully appears to be like at what some other firms are doing to create that constant expertise throughout social networks will assist! Though they’ve got a social network of their very own, Google nonetheless makes positive that it has a correctly branded presence on other social media sites.
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The biggest thing to take away from Google’s consistent social branding is that the current fashion of their design and graphics are working in unison throughout all its platforms. They are actively pushing the use of constant colours, fonts, icons styles, and logos. Here, they have the iconic Google logo coupled with a creative and entertaining cover image that playfully options all of their products and services.
How many are you able to establish? Once again, you will discover the Google logo appearing as their Twitter thumbnail, and it is comfortably sitting in a properly styled box with a matching blue cowl picture. The background picture follows the same feel and look of its Facebook page, but is just a little extra light so the blue Google logo and the actual tweets stand out more. Following a more company fashion — which is sensible if they’re catering to their B2B viewers on LinkedIn — the Google LinkedIn page showcases a snapshot of their Mountain View headquarters.
This gives its fans an inside look into what Google employees see day by day. Even the corporate decor is branded! We would not count on something less than incredible on Google’s own social community. They’re using the Google brand again, and the same cowl picture that we first saw on Facebook. Do not be afraid to make use of the same artwork throughout your social networks — modified to fit the correct measurement, in fact.
This helps construct consistency and makes for a extra congruous experience to your viewers. It’s onerous not to recognize the vibrant reds and cute puppies. Target has been amazing at branding its social networks across the board. We’ve got all come to know the symbolic indicators of Target over the past a number of years, and they’ve taken this engrained symbolism and made it come by means of on all of its social networks.
We don’t want to say that target has taken over the coloration red, but they’ve gotten pretty shut. The good thing about the Target cowl image is that it doesn’t must explicitly say “Target” for you to get an concept of who this Facebook page belongs to. The neatly organized assortment of fiery red appliances and consumer merchandise subtley says it for them. Playing on the same concept that they used on their Facebook page, the Target Twitter web page uses the same refined messaging. They do not should spell it out for you that the cute little puppy with the red rings represents Target as a brand.